Case 01 · Food & Beverage
Food & Beverage · Bakery · Growing team
"Sales are fine but the money doesn't stick."
The real problem
The revenue was real. The leak was the bin. Every loaf that didn't sell got thrown out at close. They were paying to bake it, then paying to bin it.
What we built
Polled the customers. 43% admitted they ate it cold anyway. We turned the day-old stock into a frozen product with a cream-cheese top and launched it. Then rebuilt operations to carry the growth.
"I used to make money and wonder where it went. Now I make more and keep more."